Social networks maybe viewed as a waste of time, a precise advertising medium, a privacy nightmare or a nexus for friends, family, entertainment, news and events. Facebook had over 500 million active user accounts at the start of 2011. Twitter had 100 million new users and 25 billion Tweets in 2010.
Techviser consultants are both users and analyzers of social networks. In our analysis we rely heavily on Internet search engines to find relationships between individuals and organizations. We can then follow up with direct questions to validate the findings.
- use software like NodeXL to analyze social networks
- help companies develop social networking strategies
- help companies set up Facebook pages and Twitter feeds
- help companies develop guidelines, style guides and standards for blogging and social network marketing